Since consumers are 80% more willing to engage with visuals, process pictures 60,000 times faster than text and content with relevant images earn 94% more views. This reverse search engine feature on Pinterest lets you zoom in and searches for similar products Pinterest also used ‘shop the look’ for users to simply click and buy the product. Pinterest has brilliantly used this technology to boost its ability to generate income as an advertising platform. ‘Pinterest lens’ lets you use your mobile camera to discover products inspired by your surroundings and what you see in the world. Pinterest’s CEO Ben Silbermann previously said that “the future of search will be about pictures rather than keywords.”Īlso with the recent advancements in visual search technologies, ASOS, Pinterest and Target are some brands who are already making it easier for users to just snapshot an image, upload it and find similar results.įurthermore, Pinterest has been allowing its audience to visually search for items since 2014.

With new, intelligent, visual search technology being incorporated by brands and major platforms like Pinterest, Google, and Bing, it is changing the search market landscape as we know it. This rise in visual search is fueled by customers desire to search for new fashion brands/products.Īs fashion brands are always competing for market share, visual search is a good way to gain ground. In fact, around 75% of internet users in the USA are already searching for visual content before making any purchases. And it has become an important business tool that’s changing the way people interact with products around them. Visual search is one such technology that helps one search for products using pictures rather than keywords. How many times have you come across something on the internet and thought “where would I find this?” As visual creatures, the world we see sparks inspiration, consideration and ultimately leads to a purchase.

Reverse image search pinterest